Hey one with a golden heart, let your face channel your inner radiance with Purplle's True Jewel 24K Gold Primer. Purplle's True Jewel 24K Gold Primer is a total must-have for those who believe and know the true beauty of a good primer. This amazing primer masks fine lines and uneven texture, making skin marvellously soft and smooth. It is a perfect base for makeup as it holds the foundation in place for long hours. It instantly melts into the skin and helps retain moisture. It helps smooth out fine lines, helps reduce pores and tightens facial features. It also helps imparts a sheer glow & leaves skin an even finish under makeup sinks into the skin to provide moisture. It also helps neutralise redness for you to build up your base on. It's innovative light reflective gold flakes give a wonderful glow. The formula holds on your makeup up for a long time for a flawless looking shine. Say hello to a BFF for your skin