Why Impossible? Wet n Wild Prime Focus Impossible Primer, a first-of-its-kind silicone-free primer turns imagination into innovation with breakthrough performance and benefits. This silicone-free formula features the silky, seamless application traditionally achieved with silicones. It helps to simultaneously mattify and moisturize skin and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like gooseberry and jeju blossom extract a natural brightener, this impossibly amazingly do-it-all primer delivers on all the benefits you never associated with better skin. It gives hydrating and mattifying shine control without drying skin.